One of my favorite lines from a book is the opening line from Tolstoy’s Anna Karenina, “Happy families are all alike; every unhappy family is unhappy in its own way”. I find this quote to have much wisdom for human nature, and I find that upon analysis it lends useful insight into the world of SEO, although (even though it might be sacrilege to rewrite a classic line of literature) it may need to be rewarded, “All successful SEO strategies are alike; all unsuccessful SEO strategies are unsuccessful in their own way”. What I am trying to say (however colorfully) is that there is no single recipe that will allow you to be successful in your SEO efforts, there are many different ways to have good SEO and there are many techniques that will allow you to rank well for your keywords and get quality, targeted traffic. Although there are a few best practices for on page SEO that it is recommended all webmasters follow, proper meta tags, well written H1 tags, alt tags for images… when it comes to off page optimization there are many ways you can achieve success, you can go the traditional link exchange route, posting thousands of links… or you can write articles, post blogs, write guest blogs, you can become active on the leading social networking and social bookmarking sites, or you can do web 2.0 optimization etc… We recommend that if you want to achieve SEO success you should probably follow a couple of these methods, and become proficient with them! The other thing that we recommend is that you stick to what you know best, your business, and hire a top SEO firm like NETLZ to do what we know best!”
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