When most people hear the term “SEO” or “Search Engine Optimization” they instinctively assume that this is something that is very complicated and that they will never understand the basics, for this reason many websites still lack basic optimization, and will likely be doomed to obscurity. This “eyes glazing over” effect is particularly true when SEO experts start using terms like “web 2.0” or “Meta…” or “H1 tags”… but I am here to tell you that SEO is not that complex (at least not the basics), sure, there are “advanced” SEO techniques for optimizing your site, but unless you are in a very competitive industry, basic SEO should help you a great deal (Oh and for those of you who are in a competitive industry, or who do not want to go the DIY route I invite you to contact NetLZ, and let us be your top SEO experts!).
So… let us return to the title of this blog post, how exactly does SEO apply to your grandmother? What I meant by this is that even your grandmother should be able to understand SEO basics. A good way to look at SEO is to think of a website without SEO, or as it was explained to me once, “a website without SEO is like winking to a girl from across the room with the lights off, sure, she might see you but your chances are not good…”
Basically speaking SEO is the art of promoting your website, and much like any type of promotion, the trick is in being seen by someone who is looking for exactly what you are selling at the right moment. In SEO this is accomplished through getting your site, or different pages of your website to rank for targeted keywords (this is done by following certain rules, adding proper tags to pages, titles…). Additionally link building is a dominant component of SEO today, the best way to think of link building is by seeing it as forming partnerships with similar minded business or businesses that are in the same niche (for example, a good link partnership may be between a Family care doctor in New Jersey, and a Anti Wrinkles Treatment). A proper link exchange offers a few benefits, first you are providing a benefit to the visitors of the site with whom you are trading links, and secondly each link helps to increase your popularity in the eyes of Google, and improves your keyword rankings. SEO also consist of the optimization of Pay Per Click campaigns (PPC) directory submission, paid links and many other things that I’ve tried to cover in past blog posts as well as a variety of topics that I will be discussing in future posts.
Have you tried to explain SEO to your grandmother? Any luck? Please share your experience with us.
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SEO for your grandmother
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